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Powerful Child Abuse Ads

This campaign won a Gold Lion yesterday at Cannes. Via Mexico.

It pleases me that the middle mother is aggressively screaming. The first implies physical abuse, the last implies sexual, but those aren’t the only two kinds of abuse children endure, and I’m glad attention is being called to that.

I also appreciate that the ads show that women can be abusers, too. These are INCREDIBLY impactful images.

wow.

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